EdTech Delivering Curriculum via SaaS & Publishing
Senior Director of Marketing, Brand, & Creative Strategy
12/2022-2/2025
Goal 1: Execute a comprehensive brand refresh, including new brand messaging, copywriting strategy, and visual identity.
Goal 2: Rebuild the corporate website—front and backend—redesigning and rewriting it to transform it from a user-focused informational site into a conversion-driven platform for decision-makers.
Directed and led the strategy and execution of the company’s first brand initiative, redefining its visual identity, differentiators, brand values, positioning, and value proposition. Following the refresh, oversaw the strategy and execution of Wilson’s corporate website rebuild, ensuring alignment with the new brand and performance marketing goals.
Goal 1: Accelerate stalled opportunities and drive conversions.
Goal 2: Generate net new opportunities to strengthen the 2025 pipeline.
Directed and led the marketing and creative strategy for a multi-faceted, multi-persona campaign spanning lead and demand generation, sales activation, and thought leadership. Tactics included paid and organic social, influencer marketing, giveaways, product previews, webinars, email nurtures, sales/CX outreach sequences, and more.
Launch a new Fundations product line for Kindergarten through Second Grade, reinforcing phonics and word structure skills.
Directed and led creative production for 80 children's books, 700+ custom illustrations, three teacher’s guides, and custom packaging for K-2. Ensured authentic representation, programmatic text alignment, and a research-backed design approach, while navigating a complex political landscape.
Becky brought me on at Wilson Language Training as a copywriter. From my first interaction with her, she impressed me with her team management style and ability to navigate complex internal politics and competing priorities with grace and discretion. She is a pleasure to work with and not only has a positive disposition in all circumstances, but also is willing to jump in when needed and do whatever is needed to get the job done. I appreciate her leadership style immensely. Basically, Becky is amazing!
I had the privilege of working with Becky to build out the first Marketing team at Wilson. Becky was the chief architect and creative direction behind an incredibly successful rebrand, which helped launch Wilson into the next phase of its growth and brand identity. From day one, Becky showed up as the kind of leader who inspired significant followership (as evidenced by how many former colleagues were banging down the door to work with her again) and always showed up with a positive outlook, even despite needing to navigate an organization in the midst of constant change. I loved working with Becky and would do so again in a heart beat!
I’ve been honored to work with Becky across three different companies since 2019, and she’s been an exceptional client and collaborator every step of the way. Whether tackling large-scale marketing initiatives or refining creative strategies, she always brings fierce clarity of vision, thoughtful feedback, and unrelenting positive energy to every project. Her ability to balance high-level strategy with practical execution across all things marketing and creative make her an exceptionally effective manager that drives results.
It’s not often I find people who are as thoughtful, honest, transparent, responsive, and supportive as Becky is, and she has all of these qualities in spades just by herself! She’s not just a client; she’s a true partner in every sense. What stands out most, though, is simply who Becky is as a person. She’s warm, genuine, funny, and an absolute pleasure to work with. Anyone fortunate enough to have her on their team — as a client, partner, or colleague — is in very good hands.
I’m extremely grateful to have had the chance to work with her and can’t recommend her highly enough; I can’t wait for our next collaborative opportunity together!
I had the pleasure of working with Becky Loring for several years, and I can confidently say she is an exceptional colleague, boss, and company leader. Becky is straightforward, communicative, and highly knowledgeable in the creative field and in corporate branding. Her ability to lead teams with clarity, focus, and empathy is truly impressive.
I’ve learned so much under her leadership—her strategic vision, keen insights, creative operations expertise, and innovative approach to problem-solving are just a few of the reasons she stands out. She knows how to bring out the best in people, and I would absolutely work with or for her again in the future.
Becky is an asset to any organization, and anyone who has the opportunity to work alongside her is fortunate.
I’ve had the privilege of working with Becky at two different companies over the past 15 years, and each experience has been exceptional. Most recently, I worked directly under her leadership—a truly rewarding opportunity. Becky is an outstanding leader who cultivated a creative, enjoyable, and supportive environment while remaining highly practical and efficient. She consistently advocated for the best for our team and maintained an excellent balance between work and personal life. I gained invaluable insights from her during this time, and her ability to inspire and guide reflects her remarkable leadership skills. I wholeheartedly recommend Becky to any team or organization fortunate enough to work with her!
Working with Becky was an absolute privilege. She knows brand, creative, and marketing inside and out, but what really sets her apart is her leadership. She has a way of building and growing teams that makes people want to do their best.
As I was starting out in my marketing career, Becky set a great example of what leadership looks like and played a key role in helping me grow both my knowledge and experience. She led with empathy, gave thoughtful guidance, and created an environment where people felt both supported and challenged. During our time working together, she drove a successful brand refresh, helped grow engagement, improved internal processes, and expanded the team’s marketing capabilities—all while making sure we enjoyed the work along the way.
I feel lucky to have worked with Becky, and I know anyone who gets the chance to work with her will feel the same.
I have had the privilege of working with Becky for many years on multiple projects, and she is truly one of the most talented leaders I’ve had the pleasure of working with. Her ability to consistently deliver excellence, approach challenges with innovation, and lead with genuine compassion sets her apart. She not only elevates every project she takes on but also inspires and empowers those around her. Anyone who has the opportunity to work with her will quickly see the remarkable impact she brings to a team.
Becky brought me on at Wilson Language Training as a copywriter. From my first interaction with her, she impressed me with her team management style and ability to navigate complex internal politics and competing priorities with grace and discretion. She is a pleasure to work with and not only has a positive disposition in all circumstances, but also is willing to jump in when needed and do whatever is needed to get the job done. I appreciate her leadership style immensely. Basically, Becky is amazing!
I had the privilege of working with Becky to build out the first Marketing team at Wilson. Becky was the chief architect and creative direction behind an incredibly successful rebrand, which helped launch Wilson into the next phase of its growth and brand identity. From day one, Becky showed up as the kind of leader who inspired significant followership (as evidenced by how many former colleagues were banging down the door to work with her again) and always showed up with a positive outlook, even despite needing to navigate an organization in the midst of constant change. I loved working with Becky and would do so again in a heart beat!
"As a leader Becky is empowering, transparent, dedicated, and genuinely cares for the company and the team's success and well-being. She is an invaluable leader to our collective growth and achievement."
"Becky is an excellent leader who has positively influenced me and the entire team. Her leadership skills have created a collaborative and productive work environment. She encourages our team to try different methods, both inside and outside the company, helping us find the best ways to do things, whether it's refining processes, using new tools, or testing different ways to communicate with our audience."
"Becky's honest leadership has contributed positively to the team. Her direct communication means she tackles issues right away which promotes constant improvement and builds trust in the team."
"I appreciate and respect Becky's drive to get the work done but what's even more important is how she truly cares about every member of the team. She's set up ways for us to connect and share appreciation with each other. She challenges us but also doesn't want the team too overwhelmed."
"Becky is an awesome leader and even in tough situations, she brings a positive outlook and attitude that is contagious throughout the team."
"Becky is thoughtful and creative in finding ways to address concerns or obstacles. I've really enjoy working with Becky!"
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