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Senior Brand & Creative Leader

10+ Years of Leadership Experience • Maine, USA

Hi! I'm Becky

I build brands and lead creative functions that drive measurable business growth. Expert in brand strategy, team building, and AI-enabled workflows that accelerate output while protecting quality.

Currently Seeking Full-Time Roles

Following a successful brand and organizational transformation at Wilson Language Training, along with strategic brand work for clients including GoDaddy, I'm now seeking my next full-time brand and creative leadership role where I can replicate that impact: building high-performing teams, leading transformation, and driving measurable business growth.

Focus Areas

Brand Strategy & Development

Brand identity systems • Positioning and messaging • Brand architecture • Go-to-market strategy

Creative Leadership

Conversion-driven campaigns • Multi-channel creative • Performance and brand integration • Product launches

Team & Operations

Building and scaling creative teams • Cross-functional collaboration • Creative operations • Agency management

Innovation & Systems

AI workflow integration • Brand governance frameworks • Creative velocity and scalability • Quality at scale

GoDaddy Logo
Featured Project: Generative AI-Driven Visual Identity

Zero to Launch: Building a Brand in 17 Days

GoDaddy Registry needed a brand identity and launch-ready visual assets for their new sub-brand, VIP DomainBlock, a premium brand protection service for high-profile figures. The challenge? Delivering in just over two weeks.


Role: Fractional Creative Director & Designer

Project Scope

Logo Design 

  • x4 Versions - Primary, Icon Only, Lockup 1, Lockup 2


Look & Feel

  • Colors
  • 2 Primary, 2 Secondary, 1 Accent
  • Typography
  • Primary H1, Primary H2, Secondary, Tertiary, Editorial Rhythm
  • Photography/Imagery Direction


Brand Guidelines

  • 12 Pages - ToC, Logo, Color, Typography, Imagery, Prompting Brand in Use


Generative AI Image Library 

  • x10 Custom Images


Social Media Templates

  • x3 - LinkedIn, Modular

Client Testimonial

"I was in awe of the quality of the photography and how unique everything looked right from the start. Becky did such an incredible job bringing the visuals to life with the geometric layering, and the color applications, it was all so intricate and elevated. You could tell there was real vision behind it.


What stood out to me most was the range of options and color palettes we had to choose from. It really showed how adaptable AI can be, but also how much skill it takes to rein it in and make it cohesive. Becky managed to keep that consistency across all the images!


The end result was a completely polished, one-of-a-kind brand identity that speaks directly to our target audience. The alignment between the creative execution, the audience targeting, and where the ads are showing couldn’t be stronger. The brand feels sophisticated, but still current and trendy. The visuals tell a story, you look at them and immediately want to learn more."


Kristin Johnson, Global Marketing and Brand at GoDaddy Registry

Project Feature & Case Study Coming Soon!

AI-Accelerated Product Design & Campaign Direction

As a creative both directing and designing, the impact of this project was clear. For the client, it was even clearer. Concept approvals came through in less than 24 hours. Conversations with the manufacturer moved faster because the visuals left no room for confusion. Sampling time dropped significantly since fewer rounds of revisions were needed. The result was a smoother process and a faster path to market.


Role: Fractional Creative Director & Designer

Work by Organization

Click on a logo below to explore my work in strategy, design, and storytelling—uniquely tailored to each organization.

Becky Loring Logo
Wilson Language Training Logo
U.S. Xpress Logo
Parsable Logo
Creative LLC Logo
Paper Pennant Logo

High-Impact Results


3X

Product Revenue

15

Brand Launches

380%

Social Media Growth

90-Point

eNPS Improvement

70%

Velocity Gain with AI

330%

Output Increase

What They Say

Don't just take it from me. Here's what some incredibly talented people have to say about working with me. You can also view these recommendations on LinkedIn.

Emily (Thomson) Eskew, Senior Communications Consultant

Becky brought me on at Wilson Language Training as a copywriter. From my first interaction with her, she impressed me with her team management style and ability to navigate complex internal politics and competing priorities with grace and discretion. She is a pleasure to work with and not only has a positive disposition in all circumstances, but also is willing to jump in when needed and do whatever is needed to get the job done. I appreciate her leadership style immensely. Basically, Becky is amazing!



Alex Green, Chief of Staff

Alex Green, Chief of Staff

I had the privilege of working with Becky to build out the first Marketing team at Wilson. Becky was the chief architect and creative direction behind an incredibly successful rebrand, which helped launch Wilson into the next phase of its growth and brand identity. From day one, Becky showed up as the kind of leader who inspired significant followership (as evidenced by how many former colleagues were banging down the door to work with her again) and always showed up with a positive outlook, even despite needing to navigate an organization in the midst of constant change. I loved working with Becky and would do so again in a heart beat!

Elissa Tomasetti, Head of Marketing

Becky is an innovative thinker, who connects both creativity and latest technologies to build compelling brands and content. She builds strong teams and drives and supports needed change in organizations to deliver growth. She is also a reliable and trusted colleague and a truly enjoyable person!

Justin Liszanckie, Head of Accounts

I’ve been honored to work with Becky across three different companies since 2019, and she’s been an exceptional client and collaborator every step of the way. Whether tackling large-scale marketing initiatives or refining creative strategies, she always brings fierce clarity of vision, thoughtful feedback, and unrelenting positive energy to every project. Her ability to balance high-level strategy with practical execution across all things marketing and creative make her an exceptionally effective manager that drives results.


It’s not often I find people who are as thoughtful, honest, transparent, responsive, and supportive as Becky is, and she has all of these qualities in spades just by herself! She’s not just a client; she’s a true partner in every sense. What stands out most, though, is simply who Becky is as a person. She’s warm, genuine, funny, and an absolute pleasure to work with. Anyone fortunate enough to have her on their team — as a client, partner, or colleague — is in very good hands.


I’m extremely grateful to have had the chance to work with her and can’t recommend her highly enough; I can’t wait for our next collaborative opportunity together!

Lindsay Killian, Production Director & Corporate Communications Specialist

I had the pleasure of working with Becky Loring for several years, and I can confidently say she is an exceptional colleague, boss, and company leader. Becky is straightforward, communicative, and highly knowledgeable in the creative field and in corporate branding. Her ability to lead teams with clarity, focus, and empathy is truly impressive.


I’ve learned so much under her leadership—her strategic vision, keen insights, creative operations expertise, and innovative approach to problem-solving are just a few of the reasons she stands out. She knows how to bring out the best in people, and I would absolutely work with or for her again in the future.


Becky is an asset to any organization, and anyone who has the opportunity to work alongside her is fortunate.

Adriana Moreira, Sr. Graphic Designer

I’ve had the privilege of working with Becky at two different companies over the past 15 years, and each experience has been exceptional. Most recently, I worked directly under her leadership—a truly rewarding opportunity. Becky is an outstanding leader who cultivated a creative, enjoyable, and supportive environment while remaining highly practical and efficient. She consistently advocated for the best for our team and maintained an excellent balance between work and personal life. I gained invaluable insights from her during this time, and her ability to inspire and guide reflects her remarkable leadership skills. I wholeheartedly recommend Becky to any team or organization fortunate enough to work with her!

Brooke Nadeau, Marketing PMO Manager

Working with Becky was an absolute privilege. She knows brand, creative, and marketing inside and out, but what really sets her apart is her leadership. She has a way of building and growing teams that makes people want to do their best.


As I was starting out in my marketing career, Becky set a great example of what leadership looks like and played a key role in helping me grow both my knowledge and experience. She led with empathy, gave thoughtful guidance, and created an environment where people felt both supported and challenged. During our time working together, she drove a successful brand refresh, helped grow engagement, improved internal processes, and expanded the team’s marketing capabilities—all while making sure we enjoyed the work along the way.


I feel lucky to have worked with Becky, and I know anyone who gets the chance to work with her will feel the same.

Valorie Witchey, Sr. Graphic Designer

I have had the privilege of working with Becky for many years on multiple projects, and she is truly one of the most talented leaders I’ve had the pleasure of working with. Her ability to consistently deliver excellence, approach challenges with innovation, and lead with genuine compassion sets her apart. She not only elevates every project she takes on but also inspires and empowers those around her. Anyone who has the opportunity to work with her will quickly see the remarkable impact she brings to a team.

Emily (Thomson) Eskew, Senior Communications Consultant

Becky brought me on at Wilson Language Training as a copywriter. From my first interaction with her, she impressed me with her team management style and ability to navigate complex internal politics and competing priorities with grace and discretion. She is a pleasure to work with and not only has a positive disposition in all circumstances, but also is willing to jump in when needed and do whatever is needed to get the job done. I appreciate her leadership style immensely. Basically, Becky is amazing!



Alex Green, Chief of Staff

I had the privilege of working with Becky to build out the first Marketing team at Wilson. Becky was the chief architect and creative direction behind an incredibly successful rebrand, which helped launch Wilson into the next phase of its growth and brand identity. From day one, Becky showed up as the kind of leader who inspired significant followership (as evidenced by how many former colleagues were banging down the door to work with her again) and always showed up with a positive outlook, even despite needing to navigate an organization in the midst of constant change. I loved working with Becky and would do so again in a heart beat!

Blog: The Creative Brief

Tracking the shifts that shape creative work and how we lead through them.

A woman wearing sunglasses is standing in front of a colorful background, deep in thought.
By Becky Loring July 7, 2025
Rushing AI adoption without critical thinking leads to risk. Learn how creative teams can align tools, strategy, and outcomes with intention.
A black and white photo of a man smashing a guitar on a stage.
By Becky Loring July 1, 2025
Learn how to recreate four classic film photography styles in Midjourney using structured AI prompts rooted in real photographic technique.
A cartoon of a group of people running around
By Becky Loring June 25, 2025
From the internet to Photoshop, every transformative technology faced resistance before revolutionizing creative work. Here's what history teaches us.